#6 Unearthing B2B Wisdom: Paul & Nick Hague's Journey from Northern Streets to a Global Research Empire.

Join me, John Dodds, in Café W.O.W. for a heartfelt chat with market research pioneers Paul and Nick Hague. From humble beginnings and poignant stories of growing up in Bradford and Manchester in the north of England, to building the world's largest B2B research agency, Paul and Nick team share real stories of hustle, family dynamics in business, and timeless lessons on customer experience. Dive into how AI is reshaping research (and why the human touch still wins), who really owns your brand, and why CEOs should rethink radical overhauls. This conversation is perfect for marketers, entrepreneurs, and anyone interested in turning data into smarter decisions. Listen for the richness of their story, combined with valuable tips on starting your own business and conducting effective market research. If you've enjoyed the conversation at Café W.O.W. with Paul and Nick Hague, please click the SUPPORT and FOLLOW buttons on your favorite podcast platform. Your support secures a prime seat for future episodes and keeps Café W.O.W. thriving. Do you have ideas for the show? I would love to hear them. Drop me a line at [email protected]. Original theme music created by world champion turntablist Jon Furst, who is found at http://www.Jon1st.Co.uk Thank you for joining us, and let's keep the conversation brewing! Paul Hague's B2B Frameworks website: https://www.b2bframeworks.com Nick Hague's World's Greatest Business Thinkers Podcast: https://www.youtube.com/@WGBTPodcast https://open.spotify.com/show/01G6Y9WnHvykntGhzFxk69 and all major podcast platforms Keywords: B2B market research, father-son business success, B2B research trends, 2026 AI in market research, B2B customer experience, synthetic data market research, human touch in CX, brand ownership, B2B marketing strategies.