6 Unilever Evidence-based Secrets: How To Effectively Tell Your Story on Shelf

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it’s relationship to brands, why founders should study art to tell better stories on shelf.I’ve listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury’s vs Pub.Why Retailers don’t make money selling SKU’s - Trade Marketing is their profit centre🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)