6 Ways to Build Guests Trust With a Great Experience | Ep. #264 episode artwork

EPISODE · Oct 14, 2021 · 12 MIN

6 Ways to Build Guests Trust With a Great Experience | Ep. #264

from Hospitality Property School · host Gerry MacPherson

Post COVID-19 it will be more important than ever to build guest trust and provide a great experience. Here are 6 ways your hospitality property can take advantage.Build your guest's trust while offering a great experience, pre-COVID-19 strategies might not cut it. Even though we are still feeling our way into a new future, here are 6 techniques that have already show promise.1. Personalize your guest’s experienceTechnology is going to be of utmost importance for the future of the hospitality property industry but we can not afford to totally get lost in the world of gadgets.According to American Express Travel, 93% of travellers indicate that the value of personal service cannot be replaced, regardless of technological advances in the travel industry.So what can you do to get to know your customers better? • Ask why they travel and what they are specifically looking for when they do. This enables you to build a more personable rapport with your guests.• Integrate a customer relationship management system and operating procedure, to keep track of everything.• Enact policies to provide all guests with a hyper-personalized service.• Partner with local companies to provide experiences and offers. • Collect all happy customers´ reviews. They will strengthen your online reputation. This does not mean ignoring guests who have had a less than stellar experience, you can still try to salvage it and turn it into a winner. More than often, guests with a complaint are very appreciative of being listened to and having their complaints addressed promptly. • Promote word-of-mouth marketing among your guests by asking them to tell their friends, family, and work colleagues about their positive stay. Word-of-mouth remains the most effective marketing strategy of them all. Continue reading or listening and I’ll share with you 5 more ways to build your guest's trust with a great experience, right after a word from our sponsors.⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/6-ways-to-build-guests-trust-with-a-great-experience-264Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/RI5g-b-HfSgA Division of Keystone Hospitality Property Development

Post COVID-19 it will be more important than ever to build guest trust and provide a great experience. Here are 6 ways your hospitality property can take advantage.Build your guest's trust while offering a great experience, pre-COVID-19 strategies might not cut it. Even though we are still feeling our way into a new future, here are 6 techniques that have already show promise.1. Personalize your guest’s experienceTechnology is going to be of utmost importance for the future of the hospitality property industry but we can not afford to totally get lost in the world of gadgets.According to American Express Travel, 93% of travellers indicate that the value of personal service cannot be replaced, regardless of technological advances in the travel industry.So what can you do to get to know your customers better? • Ask why they travel and what they are specifically looking for when they do. This enables you to build a more personable rapport with your guests.• Integrate a customer relationship management system and operating procedure, to keep track of everything.• Enact policies to provide all guests with a hyper-personalized service.• Partner with local companies to provide experiences and offers. • Collect all happy customers´ reviews. They will strengthen your online reputation. This does not mean ignoring guests who have had a less than stellar experience, you can still try to salvage it and turn it into a winner. More than often, guests with a complaint are very appreciative of being listened to and having their complaints addressed promptly. • Promote word-of-mouth marketing among your guests by asking them to tell their friends, family, and work colleagues about their positive stay. Word-of-mouth remains the most effective marketing strategy of them all. Continue reading or listening and I’ll share with you 5 more ways to build your guest's trust with a great experience, right after a word from our sponsors.⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/6-ways-to-build-guests-trust-with-a-great-experience-264Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/RI5g-b-HfSgA Division of Keystone Hospitality Property Development

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6 Ways to Build Guests Trust With a Great Experience | Ep. #264

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This episode is 12 minutes long.

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This episode was published on October 14, 2021.

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Post COVID-19 it will be more important than ever to build guest trust and provide a great experience. Here are 6 ways your hospitality property can take advantage.Build your guest's trust while offering a great experience, pre-COVID-19 strategies...

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