6 Ways to Get Positioned in the Market as an Expert and Go From Invisible to Influential

Ann Carden introduces the concept of the buyer's journey and its importance in marketing and sales. She discusses techniques for building credibility through trust and expert positioning, including authoring a book and engaging in public speaking. Ann explores the impact of media features and podcasting as tools for establishing authority. She also covers the benefits of virtual events for audience engagement and shares strategies for crafting influential content. The episode wraps up with a summary, a call to action, and an invitation to an upcoming webinar. Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published author, and a #1 Bestselling Author and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneurs, and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur, building businesses for herself for twenty-nine years. Her first business started out of financial hardship, and Ann was able to propel that business into the international market (before the Internet). Grab Ann’s free Training @ www.expertinyou.biz Check my latest Expert in You Magazine @ www.expertinyoumagazine.com/magazine Learn more at her website @ www.annlcarden.com Connect on LinkedIn: www.linkedin.com/in/anncarden-business-consultant-coach If you need help growing your existing business and are ready to invest in getting the help you need, you can book a strategy call @acarden.com (0:00) Introduction to the buyer's journey and podcast welcome (0:49) Marketing significance and sales techniques (1:32) Building credibility through trust and expert positioning (2:41) Authoring a book for authority (4:33) Enhancing credibility via public speaking (5:37) Media features and their impact (6:48) Podcasting as a tool for authority (8:45) Virtual events for audience engagement (10:02) Crafting influential content strategies (11:35) Episode summary, call to action, and webinar invite