#6 - Web Stories : mieux convertir et optimiser son bas de funnel (avec Jonathan de JOIN)

from Loyoly Talks · host Loyoly

Pour l'épisode 6 du podcast, Joseph reçoit Jonathan, co-fondateur de JOIN, une super plateforme française qui révolutionne la manière dont les marques e-commerce racontent leur histoire. Concrètement, elle vous permet permet d'intégrer des vidéos en format Story sur son e-shop.Mais alors comment collecter des UGC qui donneront envie ? Comment utiliser les webstories pour booster ses conversions ?Quid des Shoppables videos ?Pendant 45 minutes, Joseph et Jonathan discutent du potentiel du format vidéo pour travailler et optimiser le bas de son funnel de conversion, une thématique qui revient régulièrement parmi les enjeux de nos clients.Bonne écoute ! _______________________________________ Au programme : Jonathan et JOIN Les 7 formats de Web Stories Les 2 types de metrics à suivreQR code & Web Stories Shoppable videosL'enjeu de la collecte de contenusCréer des UGC de qualitéTravailler son bas de funnel Créer la fiche produit parfaite Ses 2 conseils finaux _______________________________________L'invité du jourSuivez Jonathan sur LinkedIn : https://www.linkedin.com/in/jonathan-szwarc-0561378b/ _______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on October 15, 2024.

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