6. Why Niching Down Will Grow Your Podcast Faster - Stop Falling into The Steven Bartlett Trap

Are you running an interview podcast because you want to "share people's stories"? You might be stuck in what I'm calling the Steven Bartlett trap and it's probably affecting your podcast growth. In this episode I explain why niching down your podcast niche is one of the best decisions you can make because you start to build authority in one specific area/niche and get laser focused on who you are serving. I learnt this the hard way and tried to grow podcasts that either weren't specific enough, or just weren't aligned with who I am. There is also homework as usual and I give you 4 podcast audits to make that will help narrow down your niche and get laser focused! In this episode: What the Steven Bartlett trap is and why so many new podcasters fall into it Why trust is built by being consistent and being YOU, not by booking new guests every week My podcasting journey and how it taught me this lesson (the long way) The three things niching down actually gives you. When interview episodes ARE the right move and the kind of guests you should be targeting.  About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients. Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!  Find Me on Instagram 💕