60: 20 ways creatives can use a brand strategy

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams. But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Make decisions: 03:12Write copy: 04:22Direct your marketing efforts: 05:06Create content: 05:42Design your visual identity: 06:49Structure your products and services: 07:45Create freebies: 08:40Plan your customer experience: 09:08Prioritise projects: 10:02Set goals: 10:45Pitch your business: 11:24Create campaigns: 12:13Choose clients: 12:47Structure processes: 13:38Hire contractors: 14:22Hire people: 14:42Prioritise investments: 15:35Choose events and opportunities: 16:28Create marketing funnels: 17:29Measure success: 18:16Wrap-up: 18:59 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!