60. Are the Numbers You're Hearing Real? (And What's a Pro Forma?)

We often hear statistics that seem to be good to be true… and oftentimes they are! Percentages in particular can be the most misleading if we have nothing to compare them to and if the sample size is small. We are targeted by advertisements and they are usually designed with a hidden agenda to sway your opinion or gain your interest. The same thing happens in real estate. Many times this is in the form of a "pro forma." What's that exactly? Tune in this week as we unveil how sometimes statistics (and pro formas) are skewed to sway our opinions!  How percentages can be VERY misleading How to effectively evaluate data Signs of misleading statistics A (misleading) example from Colgate in advertising The constant curve of news Pro formas (Why you should never base a purchase decision off of one) Check out "Antifragile" by Nassim Taleb Want a crash course in just two days with everything you need to know to find, acquire and operate a short-term rental with passive operations? Good news! We have our latest live webinar recording available here; https://restmethods.com/virtual For more info on finding the best properties join our email list and get our free guide and more at www.restmethods.com If you want to learn more about Tim's journey, email us at [email protected] for a  free copy of the Amazon Best Selling book Tim co-authored: "Resilience, Turning Your Setback Into a Comeback." Please make sure your subject line says "Book Copy"  Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well.