60: Are Travel Brands Listening?

What this episode covers

Mobile makes up more than 50 percent of consumer's time so travel brands ignore this at their peril. Messaging platforms dominate much of how the modern world communicates. So, if you haven’t jumped on those platforms yet, you are missing out on the future of how people prefer to communicate both at work and at leisure. The future of messaging will become a one-stop shopping experience where they can book everything and communicate everything that doesn’t remove them from their beloved mobile apps. Facebook already offers this to an extent with their paid advertising model on messenger. Get on these platforms now so you can easily ramp up your marketing when this happens.