60 - Beyond Billable Hours: The AI Marketing Revolution in Accounting with Kristofer Lenz

Is AI replacing marketers—or finally making them effective?   In this episode of Business Beyond Borders, Laurence Whittam talks with Kristofer Lenz, Founder of Kailos Marketing Lab, about how AI is reshaping marketing for CPA firms—and why most firms are still missing the mark.   In this episode, you will be able to: • Discover how AI accelerates content, outreach, and BD for accounting firms. • Learn why prompt engineering and human input are essential to success. • Hear how firms like MGO leveraged internal branding to win buy-in for outsourcing. • Understand how smaller firms can compete with industry giants using automation. • Get practical tips to start using AI in your firm today—without being a tech expert.   Don’t let your firm fall behind. Listen now!   #CPAFirmGrowth #AIinMarketing #CPAOutsourcing #BusinessBeyondBorders