#60 - Building a Legal Marketing Strategy with Zarina Hernandez

In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the challenges of creating engaging content, and the value of attending networking events. Tune in to gain practical insights into legal marketing and the benefits of consistent engagement both online and offline. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe