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#60 Buyer Journey: Wie viele Touchpoints braucht es im B2B? episode artwork

EPISODE · Oct 30, 2024 · 27 MIN

#60 Buyer Journey: Wie viele Touchpoints braucht es im B2B?

from Der Revenue Marketing Realtalk · host Tim Rath

In dieser Folge nehmen Tim und Matthis das Update des HockeyStack Reports über das Kaufverhalten von B2B Software Buyern unter die Lupe. Die Auswertung der Ad-Accounts von 150 B2B SaaS Companies zeigt, dass Werbung auf LinkedIn immer kompetitiver und komplizierter wird. Unsere beiden Hosts bewerten diese ernüchternden Ergebnisse und diskutieren, durch welche Maßnahmen B2B SaaS Companies gegen den alarmierenden Trend vorgehen können. Jetzt reinhören! PS: Hier gehts zum Report: https://hockeystack.com/lab-blog-posts/b2b-customer-journey-touchpoints?utm_source=linkedin_paid&utm_medium=influencer_dge5&utm_campaign=global_linkedin_evergreen

Episode metadata supplied by the publisher feed · Published Oct 30, 2024

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#60 Buyer Journey: Wie viele Touchpoints braucht es im B2B?

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