Skip to content
60 – CONTENT: How Do We Think Big By Thinking Small? episode artwork

Jun 4, 2019 28 min

60 – CONTENT: How Do We Think Big By Thinking Small?

from Healthcare Rap Hosted by Healthcare Rap Media

Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

60 – CONTENT: How Do We Think Big By Thinking Small?

0:00 28:58

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Travel Nursing & Allied Life TravCon: The Travelers Conference Travel Nursing & Allied Life is a podcast about all things related to Healthcare Travel. TravCon and The Gypsy Nurse team bring you current information about the healthcare travel industry so you can stay updated and connected throughout the year. TravCon is here to help guide and connect all healthcare professionals from all specialties, navigate their travel careers, and stay current with the trends and changes.Don't forget the Travelers Conference takes place 9/22/24 -9/25/24 at the Paris Hotel in Las Vegas! Visit TravCon.org for more information! Marked Medicine Dr. Mark Brulte & Amanda Brulte, FNP As healthcare providers, we believe it is important to empower our patients with knowledge and treat them as if they are members of our own family. We feel it is important to work together and with other professionals to raise awareness about medical topics. This podcast is a place for everyone to learn through fascinating medical stories that are educational, informational, and entertaining. The stories told are meant to educate and not disturb. Some of the stories are very serious and deep, and others will be much lighter and informative. This information will help healthcare providers deliver excellent patient care by teaching them to first and foremost treat each patient as if they are a member of their own family, and by diving deep into medical topics and discussing the various aspects of diagnosis and treatment. Patients, you will also learn ways to advocate for your own health, as well as signs and symptoms of various medical conditions! There really is something for everyone

Frequently asked questions

How long is this episode of Healthcare Rap?

This episode is 28 minutes long.

When was this Healthcare Rap episode published?

This episode was published on June 4, 2019.

Can I download this Healthcare Rap episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.