#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury

When it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google. In today’s episode you’ll learn: Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury Agility becomes a superpower during high-growth periods How curiosity helps keep the balance between leading with instinct and leading with data Brought to you by Mekanism.