60. Fight Complacency: Stay Relevant at Retail With Michael Sansolo, Sansolo Solutions, Morning News Beat & Coca-Cola Retailing Research Council

60. If you think what worked yesterday will work tomorrow, you're already losing. Complacency is the silent killer of CPG brands—and retailers see it instantly.  In this powerful conversation with Michael Sansolo, former executive at FMI and thought leader behind MorningNewsBeat, we unpack why relevance is the new table stakes in retail. We discuss personalization, technology, social media, category management, and why every product must have a clear role on the shelf. You'll learn why buyers don't care that your neighbors love your barbecue sauce, why packaging must tell your story in seconds, and why innovation isn't a line extension—it's a reason to exist. We also explore how brands like Ben & Jerry's earned shelf space by being different, not louder. If you want to get on more retail shelves and stay there, you must swim faster, think smarter, and partner better. Get instant access on the show webpage: RetailSolved.com/session60