#60 | From Post to Performance: How to Make Video Work for Your Brand episode artwork

EPISODE · Mar 14, 2024 · 52 MIN

#60 | From Post to Performance: How to Make Video Work for Your Brand

from Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

If you're not creating video content on social media, you're already falling behind.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by digital marketing strategist Sonja Crystal Williams to unpack why video is now non-negotiable for visibility and growth online. From platform-specific strategies to key performance metrics, Sonja shares expert insights on how to plan, create, and measure video content that actually moves the needle.Learn how to tailor your video content for platforms like Instagram, LinkedIn, and TikTokDiscover which metrics matter most for tracking success and making better content decisionsGet practical tips to elevate your brand presence through consistent, high-impact videoTune in now to get clear on what works—and how to make video marketing a powerful tool in your business strategy.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Episode metadata supplied by the publisher feed · Published Mar 14, 2024

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In this episode of the Hands On Business podcast, Sonja Crystal Williams joins us to talk about why generating video content on social media is so critical, how businesses and individuals can optimize their video content on different social media platforms, and the best metrics to use to track and measure the success of your video content on social media platforms. 📝 Read show notes here: https://thesalesaccelerationformula.com/the-secrets-to-becoming-the-go-to-brand-in-any-category-with-jason-foo/ (⁠https://thesalesaccelerationformula.com/why-generating-video-on-social-media-is-critical-sonja-crystal-williams/⁠) 📺 Watch this episode on the Hands On Business Podcast: https://youtu.be/InGZMnRghtM (https://youtu.be/wdTMo4C2hOI)

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#60 | From Post to Performance: How to Make Video Work for Your Brand

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