EPISODE · Apr 5, 2019 · 1H
60 - How Airbnb built a cult like brand - with Douglas Atkin
from a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. · host Luiza Campos
Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it's a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.
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60 - How Airbnb built a cult like brand - with Douglas Atkin
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