#60: How to Use Brand Story for Crisis Management

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why crafting the right story can help defend your brand while in a crisis How to ask the right questions that will help prevent issues with your consumers Why answering quickly and honestly goes a long way to keeping consumer trust How to follow up with an official response after an initial recognition  Why it's key to understand your stakeholders and what they expect from you How to cultivate a culture that continually protects your brand from a public crisis   Resources Melissa Agnes Melissa Agnes on Twitter, @melissa_agnes Agnes + Day Inc. How I Built This: NPR Don't Panic Mgmt. "We Are Legion" Sara Blakely "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com [email protected] Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.