60. Keep your Customers Close and Your Investments Closer

Host Liam Leonard is joined by investor and SaaS expert Jeroen Corthout to share why he hasn’t changed their investment strategy since day one. Investing in the business may be the best choice you can make for your own company. Staying close to your customers might be the other. Gain Jeroen’s full explanations on these and more here on The Prosperity Perspective.3 Key TakeawaysDon’t jump the gun when starting out in the SaaS and tech space. This means to troubleshoot with surveys and not to hire on extra people from the get-go. One of the most overlooked necessities when it comes to SaaS is meeting with your clients. DON’T substitute this with a web sign-up form. Invest back into the business; it will be one of your best calls. Keep a good eye on your available investment cash, however. Resourcessalesflare.com Jeroen Corthout’s LinkedIn About Jeroen CorthoutJeroen Corthout is co-founder and CEO of Sales Flare, an easier CRM program for small and medium-sized businesses selling B2B using all automated data. His entrepreneurial journey began as a teenager in web design, where he discovered his flair for design and working with customers. He specialized in biomedical engineering before moving to business school and then on to marketing. Jeroen found an opportunity to help people build websites in the marketing world and wanted to start his own company, the launching tools that resulted in the birth of Sales Flare.