60% lower cost per trial via web2app?

Can web2app deliver 60% cheaper trials for your subscription-based apps? And be able to track 20% more? In this Growth Masterminds, we chat with Gessica Bicego: - Blinkist - Paired - Kayak - Fractional CMO, growth consultant Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning user acquisition efforts from app to web campaigns. We talk about why web-based UA offers better tracking capabilities, how to leverage landing pages to drive app store conversions, and the potential of web onboarding to minimize app store fees. We also talk about the effectiveness of paid content and specific strategies to attract different user segments. 00:00 Introduction to Web-Based User Acquisition 01:46 Transitioning from App to Web Acquisition 03:01 Success Stories and Strategies 06:04 Challenges and Solutions in Web Campaigns 07:21 Understanding Audience and Metrics 14:05 Optimizing Mini Mobile Web Landing Pages 17:21 The Impact of Familiar Environments 17:44 The Evolution of Landing Pages 18:58 Innovative Paid Content Strategies 19:55 The Challenges and Rewards of Paid Content 24:45 Web Onboarding: A New Trend 31:19 Personalizing Web and App Funnels 34:32 Conclusion and Final Thoughts