$60 Million Risk: Did Hollywood Bet Too Big on an Influencer?

w3.5 million $ per episode. 65 million per season. 6-10 million.  2-3 million. Loss of 60 million cancelling the season.  Mormon wives-  651 million minutes watched in 4 days on HULU. Very cheap to make – BUT up to 30 million in losses if it is also cancelled.  Taylor Frankie paul has 7 million followers.  Worth up to 3 million.                                                                           Lost cinnabon brand. Meta content deal. Bachelorette. Future endorsements. Is this the risk of banking on an influencer? Disney brand? They knew what they were getting into bed with.. They knew she had been charged. They didn’t mind then– only when video surfaces?  Learn more about your ad choices. Visit megaphone.fm/adchoices