60 Mio. Verkäufe: So gewinnt Kloster Kitchen Neukunden | #52 Kloster Kitchen

from E-Commerce Geflüster by eFLY · host Moritz Heller und Adrian Aubele

Wie schafft es eine Brand, über 60 Millionen Produkte zu verkaufen und Amazon gezielt als Neukundenmaschine zu nutzen? In dieser Folge von E-Commerce Geflüster spricht Adrian Aubele mit Markus Rakelbusch über die Strategien hinter Kloster Kitchen Du erfährst: Warum Adventskalender der beste Neukunden-Funnel auf Amazon sein können Wie Kloster Kitchen trotz Kaufzurückhaltung weiter skaliert Welche Preisstrategien 2026 wirklich funktionieren Wie sie Amazon Prime Video Ads erfolgreich getestet haben Warum Influencer + Micro-Influencer besser performen als große Namen Die Wahrheit hinter Mission Profit 2026 Welche Tools & Setups im E-Commerce wirklich einen Unterschied machen Besonders spannend: Kloster Kitchen nutzt Amazon nicht primär für Umsatz, sondern als Customer Acquisition Channel. Eine Strategie, die viele Brands komplett falsch verstehen. Timestamps: 00:00 Einführung & Kloster Kitchen 03:01 Vertriebskanäle & Marktplätze 06:07 Adventskalender als Growth-Hack 09:06 Kaufzurückhaltung & Pricing 11:59 Prime Video Ads Case Study 15:06 Mission Profit 2026 16:20 Profitabilität & KPIs 19:37 Influencer-Strategie 25:17 Wettbewerb & Markt 27:25 Tools & Tech Stack 29:50 Ausblick 2026

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This episode was published on March 31, 2026.

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