60. More tactics that helped our hospice FR – Individual Giving and Major Gifts, with Paul Courtney

Clearly fundraising has been immensely challenging for many hospices and small charities this year. It’s also true that the public still care about deeply about their favourite causes, so high value and individual giving fundraising have become especially important. So I was excited to have the chance to talk to Paul Courtney, Director of Fundraising at Children’s Hospice South West, to hear about how his colleagues have adapted their approach during the pandemic, not least because they’ve achieved record-breaking results in both areas this year. This includes the charities’ most successful Christmas appeal ever, using a new, unusual approach, and major donor results which were up 150% compared to the year before the pandemic. If you find this interview helpful, regardless of what kind of charity you work for, we recommend you also check out our new free set of training films Hospice Fundraising Success Strategies – Now and After the Pandemic which you can get hold of from Episode Notes 60 on the Podcast page of my website which is www.brightspotfundraising.co.uk/podcasts/. This set of five short films is designed to give you a more thorough recipe for how to increase income in a range of areas, including corporate partnerships, events, individual giving, leadership and culture. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter, where Paul is @paulkairos and I am @woods_rob.