#60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

Marketing is critical to driving growth and to help businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth of experience in B2B tech startups, scale ups and agencies such as HubSpot, Yieldify and her current role as VP of Marketing at HERO - a platform that provides online shoppers with a human touch. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.