60: "Plowing Through Challenges: TikTok's Back, Snow Removal and Client Comebacks"

In this episode of The Crooked Stripes, hosts Brandon Brubacher and Martin Hodder celebrate their 60th episode while discussing the recent return of TikTok and the impact of social media influencers. They delve into the challenges of winter work, particularly in snow removal, and explore new opportunities in this field. The conversation also touches on the emotional toll of losing a long-term customer and the strategies for business growth in the face of such challenges. In this conversation, Martin Hodder and Brandon Brubacher discuss the competitive landscape of commercial contracts, the challenges of client retention, and the evolving marketing strategies in the post-COVID era. They delve into the importance of website optimization and SEO for their landscaping businesses, share insights on continuous learning and adaptation within the industry, and highlight the value of networking and professional development opportunities. Takeaways: Winter work presents unique challenges for businesses in the landscaping industry. Celebrating the milestone of 60 episodes is a significant achievement. Utilizing tools like chat GPT can enhance website content and marketing efforts. Green Frog Website Design https://greenfrogwebdesign.com/ Personal Pages: https://www.instagram.com/stripelifecanada/⁠ https://www.instagram.com/hodderlandscaping/⁠ Jobber FREE 14 Day Trial and Stripe Life Discount https://getjobber.com/im/ambassador-referral/?pscd=go.getjobber.com&ps_partner_key=YnJhbmRvbmJydWJhY2hlcjY2NjM&ps_xid=6LNgszEn0RHUmo&gsxid=6LNgszEn0RHUmo&gspk=YnJhbmRvbmJydWJhY2hlcjY2NjM