#60 – Sandra Witzel | SkedGo – Mobility-as-a-Service, Accessibility, & Sustainability

Sandra Witzel is Chief Marketing Officer at SkedGo. Key topics in this conversation include: The role of Mobility-as-a-Service in the mobility ecosystem The current state of MaaS, and key developments on the horizon Common misconceptions about accessibility How SkedGo is addressing sustainability while also increasing user convenience The big “aha” moment that propelled Sandra’s marketing efforts Links Show notes: http://brandonbartneck.com/futureofmobility/sandrawitzel Sandra’s LinkedIn: https://www.linkedin.com/in/sandrawitzel/ SkedGo website: https://skedgo.com/ Sandra’s Bio: Sandra Witzel is Chief Marketing Officer and Board Member at SkedGo, a company that provides the technological building blocks enabling governments, leading start-ups and corporations to develop their own tailored mobility solutions, quickly and cost-effectively. Based in London, Sandra has worked remotely for several years. Sandra began her tech career in Search Engine Optimisation (SEO), moving on to marketing roles in online gaming and fintech. Upon taking up her position at SkedGo, Sandra helped the team transition from a B2C company to a well-known B2B technology operator. About SkedGo: SkedGo was founded in 2009. Its HQ is in Sydney, Australia and the enterprise has teams in Germany, UK, Vietnam and Argentina. SkedGo provides the technological building blocks, which include its award-winning TripGo API, to create optimal MaaS solutions for governments, leading start-ups and corporations. In 2016, TripGo spin-off RioGo won the official Rio Olympic City Transport challenge for the Olympic games. In 2017, SkedGo was named Gartner Cool Vendor for Smart Cities Applications and Solutions. Also in 2017, SkedGo won the Smart Cities & Accessibility Challenge run by the NSW Department of Finance, Service and Innovation with Transport for NSW and Slingshot to include more features for wheelchair users. In 2018, TripGo was named ‘Best Smartphone App’ by industry publication Business MaaS. Strategic consultancy Ptolemus nominated SkedGo as ‘Best Mobility Platform Provider’ in 2019. In 2020, SkedGo was awarded Smart City Platform of the year at the Future Digital Awards. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, and equitable mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/ Music credit: Slow Burn Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License