#60 – Sharpen Your Personal, Employer, and Business Brands with a Velvet Machete, with Amber Hurdle

Amber Hurdle is a branding consultant who sharpens personal, employer, and business brands with her Velvet Machete. She has worked with international celebrities and Fortune 100 companies to think strategically about how their brand affects their strategy and bottom-line results. In this episode she shares many of the lessons she has learned and now teaches to her clients, including why company culture is essentially the family rules of how you do business, why anonymous feedback doesn't work, and how you can improve and leverage your brand to accelerate your success.