EPISODE · Mar 8, 2026 · 47 MIN
#60 Sponsorships Won't Pay Your Bills—Do This Instead with Colin Gray
from PodFather · host Roy Coughlan
In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu. Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about #podcasting #Podcastmarketing #podcastingtips Join Podmatch https://www.joinpodmatch.com/roy Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster Bio of Colin Gray Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show. What we Discussed: 0:00 Intro 0:20 Who is Colin Gray 01:07 Video 12 yrs ago " What is a Podcast" 02:00 His Podcasting Journey 03:40 Recommendations for a Podcast Mic 06:37 Can you remove wind noises if you record outside 08:06 TheScottish Millitary Tattoo 09:00 How many shows and co-hosts under Colins belt 10:30 When its time to end a Podcast 12:05 The mistake I made taking time off my Podcast 12:50 Can you sell your Podcast 14:20 Changing co-Host 15:35 Sme Podcast are Evergreen 18:05 What they offer with the Podcast Host 22:40 My Thumbnails and Titles can outperform Ai 24:50 A lot of content creators numbers have dropped on YouTube 25:40 Mixed Results making shorts to Promote your Podcast Episode 30:00 Growing your Podcast is Slow & Steady 31:12 Monetization for your Podcast 34:20 You can Interview a 100K Client 34:45 You will not get Sponsors from Bot downloads 37:00 A lot of the Stats are guesstimates 42:05 Having 1 min interactive video of your Podcast 43:50 Audio Only Podcasts are 50% 46:00 The price of his Platform How to Contact Colin Gray https://www.thepodcasthost.com/ http://Uk.linkedin.com/in/colinmcgray https://linktr.ee/thepodcasthost http://twitter.com/thepodcasthost 🤝 Join our PodFather Community ✦ Website: https://www.podfather.me/ ✦ YouTube: / @roycoughlan ✦ Instagram: / podfather.podcast ✦ Facebook: / podfather.me ✦ TikTok: / roycoughlanpodcaster Find me at https://roycoughlan.com/ & https://bio.link/podcaster Start your Podcast here https://bestpodcastcoach.org/ Podcasters Submit your Tips here https://forms.gle/9w1NduFbC5jRX2En9 Sign up fo my Affiliates https://bestpodcastcoach.org/affiliate-area/ VA Affiliate https://va.world/affiliate-area/ Brain Gym Affiliate https://braingym.fitness/affiliate-area/ Join Podmatch https://www.joinpodmatch.com/roy #Podfather #PodcastTips #ColinGray
What this episode covers
In this episode, I'm joined by Colin Gray from The Podcast Host and Alitu. With over 15 years in podcasting, Colin shares his journey from recording against his kitchen wall with a cheap digital camera to building one of the most comprehensive podcasting resources online.We dive deep into the realities of podcasting today—from why his cringeworthy "What is a Podcast?" video still gets 50,000 views a month (and why he can't delete it), to the truth about monetization that most gurus won't tell you.Colin breaks down why chasing sponsorships is usually the wrong move for independent podcasters, how to actually make money with small audiences, and why audio-only podcasts are still thriving despite the video hype.We also get technical—covering microphone recommendations that haven't changed in years, the rise of wireless recording gear, and how AI is making editing accessible to everyone through tools like Alitu. Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about #podcasting #Podcastmarketing #podcastingtips Join Podmatch https://www.joinpodmatch.com/roy Speaking Podcast Social Media / Coaching My Other Podcasts https://bio.link/podcaster Bio of Colin Gray Colin is a podcaster, speaker, PhD and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode and hosting your show. What we Discussed: 0:00 Intro 0:20 Who is Colin Gray 01:07 Video 12 yrs ago " What is a Podcast" 02:00 His Podcasting Journey 03:40 Recommendations for a Podcast Mic 06:37 Can you remove wind noises if you record outside 08:06 TheScottish Millitary Tattoo 09:00 How many shows and co-hosts under Colins belt 10:30 When its time to end a Podcast 12:05 The mistake I made taking time off my Podcast 12:50 Can you sell your Podcast 14:20 Changing co-Host 15:35 Sme Podcast are Evergreen 18:05 What they offer with the Podcast Host 22:40 My Thumbnails and Titles can outperform Ai 24:50 A lot of content creators numbers have dropped on YouTube 25:40 Mixed Results making shorts to Promote your Podcast Episode 30:00 Growing your Podcast is Slow & Steady 31:12 Monetization for your Podcast 34:20 You can Interview a 100K Client 34:45 You will not get Sponsors from Bot downloads 37:00 A lot of the Stats are guesstimates 42:05 Having 1 min interactive video of your Podcast 43:50 Audio Only Podcasts are 50% 46:00 The price of his Platform How to Contact Colin Gray https://www.thepodcasthost.com/ http://Uk.linkedin.com/in/colinmcgray https://linktr.ee/thepodcasthost http://twitter.com/thepodcasthost 🤝 Join our PodFather Community ✦ Website: https://www.podfather.me/ ✦ YouTube: / @roycoughlan ✦ Instagram: / podfather.podcast ✦ Facebook: / podfather.me ✦ TikTok: / roycoughlanpodcaster Find me at https://roycoughlan.com/ & https://bio.link/podcaster Start your Podcast here https://bestpodcastcoach.org/ Podcasters Submit your Tips here https://forms.gle/9w1NduFbC5jRX2En9 Sign up fo my Affiliates https://bestpodcastcoach.org/affiliate-area/ VA Affiliate https://va.world/affiliate-area/ Brain Gym Affiliate https://braingym.fitness/affiliate-area/ Join Podmatch https://www.joinpodmatch.com/roy
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#60 Sponsorships Won't Pay Your Bills—Do This Instead with Colin Gray
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