60: Tom Kulzer | When “Losing Control” Is a Good Thing for Your Business

Marketing automation is a buzzword these days. But, says AWeber founder and CEO Tom Kulzer, a lot of companies are going about it all wrong. He should know. Aweber has been a pioneer in this field, along with email marketing, for its 20-year history. Its 120,000+ customers send out 4.5 billion emails every month. Tom shares some best practices, as well as how he overcame the challenges that come with going from one-man shop to 120 employees. One of his biggest tips for CEOs: be in charge but don’t be in control. During our conversation, he explains what that means and goes into… Why you should never be the smartest person in the room How ego can sabotage your company and its growth The alternative to “trial and error” for solving problems The #1 thing companies get wrong about marketing automation A simple trick for writing more engaging emails that get opens and clicks And more…