60. Turning Sales Plans Into Outcomes

Brian North, VP of Strategic Partnerships at Hearst, joins Harry Kendlbacher to unpack the challenge many sales leaders face: closing the gap between strategy and execution. They talk about what it really takes to move big, complex sales organizations toward results — from aligning teams around a shared goal to building repeatable habits that drive performance. In this episode: - How to make sure strategic plans actually lead to action - Why clarity, consistency, and accountability matter more than ever - Lessons from leading cross-functional, cross-industry teams - What top performers do differently to build momentum and trust This one's for anyone responsible for driving execution across a sales org — no matter the industry.