60. What's Essential: Luke Burgis on Why We Want What We Want

Professor and entrepreneur Luke Burgis (author, Wanting) shares his insights on why we want what we want and how to feel more in control of those desires. He and Greg discuss how to discern between the essential and non-essential wants, in order to identify what is truly meaningful and enduring. They explore the effect of human nature, and practical steps we can take to find awareness and utilize what influences us, both positively and negatively. This episode's book recommendation: Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis For a limited time purchase Effortless and get the 21-Day Challenge (and download Chapter 1 of Effortless) FREE! Share the What’s Essential podcast with your co-workers & friends and earn rewards: 1 Referral - Access the exclusive "Tim Ferriss" episode 3 Referrals - 21-day Challenge PDF  15 Referrals - $10 digital gift card you can use at stores like Real Simple, Container Store, etc. What's Essential Podcast Twitter Facebook Greg McKeown Twitter LinkedIn Instagram Scratch Audiohouse Instagram LinkedIn Credits: Hosted by Greg McKeown Produced by Greg McKeown and Scratch Audiohouse Executive Produced by Greg McKeown, Avi Gandhi, Brent Montgomery, and Ed Simpson Co-Produced by Paul Dizon