60 - Why Your First Cold DM Took Years (And Why That's Normal): The Reality of Running a Small Business

Have you ever wondered why cold leads aren't flooding your DMs the way business coaches promise? In this honest, unscripted (and pretty vulnerable) episode, Sue shares the story of receiving her very first cold Instagram DM inquiry - after years of consistent online presence - and why that's completely normal.This episode is a reminder that social media highlight reels don't tell the full story of running a small business. If you've been measuring yourself against someone else's results, this one's for you.What we cover:Why cold DMs are the exception, not the ruleThe "trust recession" and how clients are making decisions right nowWhy consistency matters even when you can't see it workingHow niche, messaging, and ideal client clarity attract aligned inquiriesWhy your energy is your most powerful marketing toolEpisodes mentioned: Ep 40 (networking), Ep 54 (give to gain), Ep 55 (business evolution), Ep 58 (exercise as strategy)Want to be a guest on pepp talks or work with Sue? All contact details are in the links below.Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticketClick HERE to book a no-obligation chat with meBook a FREE Action Filter call with me (limited availability):Click here for more info and to book your callJoin my mailing list to get podcast episodes straight to your inbox each week - click here to sign upEmail me at [email protected] with me:On Instagram https://instagram.com/suerichards.coachingOn LinkedIn: https://www.linkedin.com/in/suerichardscoachingWatch on YouTube here (only available for episodes 49 onwards)