60. You Make It Happen: How To Connect Business, Brand And Consumer With A Compelling Customer Journey (with Brett Campbell, Claxon)

What most business owners think of when they think of marketing and sales is simply getting your brand, product, or service in front of someone and converting them to buy. However, if you want to really elevate your marketing and sales engine to the next level, listen to this.     You need to be dissecting your customer's journey to find out how to speak to your target market from the moment they learn about you all the way through every single touchpoint until they purchase. It's about understanding your brand as well as your target market's needs and wants to the nth degree, and then communicating that back to the consumer.     So, how do you do this? We've asked one of the Vision Partners here at The Entourage, and Founder of the award-winning digital growth agency Claxon, Brett Campbell, to come and share his knowledge on what you need to do to craft a compelling customer journey. Turning what is a 5 day workshop's worth of knowledge into one crazy packed episode of The Make It Happen Show, this is one that you should take notes on and do the homework for! Check it out now.     Timestamps: 2:44 - What it takes to create a compelling customer journey 4:22 - The top factors to consider before creating a customer journey process 6:12 - Why you need to build a movement as a business, and how to do it 11:45 - The importance of being a category king and the strategy you need to achieve it 15:14 - Misconceptions about branding and how you can amplify your brand 19:33 - Prerequisites to take note of when building your customer journey