601 Pioneering Nutrigenomics: "Reluctant Entrepreneur" Yael Joffe on her Disruptive Innovation + the Connection Between Genes and Nutrition

Yael Joffe is a leading expert in the rapidly-evolving discipline of nutrigenomics, the science of using genetic testing to determine the interplay between genes, nutrition and health.  Yael is the Co-founder and Chief Science Officer of 3X4 Genetics, a genetics-based foundational health company that combines advanced genetic testing, nutrigenomic education and a global network of accredited practitioners to help people listen to their bodies and make sound, daily choices to live longer, healthier and better lives. Yael is a highly sought-after speaker, has co-authored two books, 'It's Not Just Your Genes' and 'Genes To Plate', and has been published in multiple peer-reviewed scientific journals.