#603 - “Managing Market Opportunities from A 30,000 Foot View” - Weekly Market Outlook: July 8-12th

Mark Welch; Marketing Specialist, and TEPAP, Director at Texas A&M University visits with Chris in this week’s market outlook. With commodity prices at low levels, the discussion revolves around a 30,000-foot perspective and numerous ways to manage opportunities while trying to limit potential losses. If price levels fail to rise above our cost production or margin targets what are some of the tactics that we can use to minimize losses or even capitalize on some level of profitability? With Mark’s years of marketing experience, he provides some practical considerations that may all need to be exercised. He correlates this year to 2014 and suggests looking at that chart, as we may continue to follow the trend from that particular year.