604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra

On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned. Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importance of establishing interest and needs first before starting negotiation, and offers suggestions for creative solutions beyond price adjustments. We also discuss the importance of communication and the role of vulnerability in personal and business growth. Join us for an insightful conversation on the art of negotiation and problem-solving!ABOUT MARK:Mark is the brains behind Aligned. With a decade's worth of experience in negotiation across all major sectors, he knows what it takes to get the best deals for his clients. His no- nonsense approach has seen him exceed growth targets and develop negotiation solutions for clients all over the world. When he's not shaking things up at the negotiating table, you'll find him enjoying a Formula 1 race or heading for a workout.LINKS & RESOURCES:Aligned's websiteAligned's LinkedInMark's LinkedIn