605: How COVID is Impacting the Coffee Industry With Tracy Allen, Brewed Behavior [K-Cup TripleShot]

Tracy Allen is CEO of Brewed Behavior, founded to offer comprehensive support to all segments of the coffee industry. In the fall of 2015 Tracy’s talents went viral when he was chosen to supply coffee for Pope Francis’ U.S. visit. His approach to consulting involves changing behaviors through education and providing strategy and growth solutions at every touch point. Brewed Behavior works primarily with coffee roasters and producing countries to improve their marketing efforts and sales programs.  Shortly after graduating from college, Tracy started his coffee career at Proctor and Gamble where he was hired as a beverage specialist assigned to work on Folgers and Millstone brands.  However, he didn’t make his entry into specialty coffee while Director of Operations of The Roasterie in Kansas City, MO.  After The Roasterie, Tracy became co-owner of Zoka Coffee Roaster and Tea Company in Seattle, WA.  Finally, Tracy is also a “Supertaster,” certified cupper, and Q-grader instructor.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: If you want to listen to Tracy’s entire Time4Coffee interview please tune in to T4C episode #601