61 - Beyond the Tech Stack: Building PropTech Around Outcomes

For years, multifamily operators have added point solutions to solve individual problems, creating increasingly complex tech stacks, disconnected data, and more systems for teams to manage.In this episode, Shelley Robinson speaks with Prasan Kale https://www.linkedin.com/in/prasan-kale-07933b7/ and Kevin Rippon https://www.linkedin.com/in/kevin-rippon/ from Outcome Labs about why multifamily software has become too fragmented, too manual, and too expensive.They dig into how Outcome Labs is approaching the industry differently by building around data, workflows, and real business outcomes instead of forcing teams into another point solution.Shelley, Prasan, and Kevin also dig into what this shift could mean for multifamily teams. As repetitive administrative work becomes increasingly automated, employees can spend more time on higher-value work: understanding the business, making better decisions, engaging residents, strengthening relationships, and improving property performance.Timestamps00:00 - Welcome to PropTech Pulse and the problem Outcome is solving00:36 - Why frustration and anger sparked the original product idea02:11 - Why Kevin joined after seeing the data silos problem firsthand05:49 - Working backward from outcomes instead of selling cookie-cutter software06:55 - Customer type one: fast, affordable lease abstraction at scale07:55 - Customer type two: rebuilding the software stack around real workflows10:00 - Customer type three: automating a massive spreadsheet workflow across buildings11:12 - Why AI should not just be another faster horse12:14 - The three S model: services, staffing, and software13:42 - How data ontology and lower cost create real NOI impact15:35 - The moment customers realize AI licenses alone are not enough18:22 - Why software should start with data infrastructure, not UI21:07 - Pulling data from source documents instead of cleaning it later22:04 - Inverting the usual software model by starting with goals and data23:07 - Why more AI-powered point solutions can worsen the problem24:37 - The real cost of software sprawl and death by a hundred cuts25:55 - What skills will matter most in the next two to four years26:24 - Junior talent, faster learning, and deeper industry understanding28:49 - Why soft skills and relationship-building still matter in real estate30:26 - How automation could improve tenant relationships and retention31:18 - Why OpEx pressure makes this shift especially urgent now32:33 - Final takeaways on not feeling trapped by the tech stack35:05 - Why companies that move now may become the long-term winners🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!