61 - Craig Harris: Crafting Authentic Media Pitches: The AI Advantage for Everyone

In this episode, your host Dean Guida interviews Craig Harris, founder of Lookatmedia, an AI-powered PR and media company.Craig shares insights from his 35-year communications career and explains how his platform uses a specialized AI language model to create authentic, journalist-tailored press releases and visual content. The discussion covers AI’s role in democratizing PR, the importance of authenticity over AI-generated images, and the future of vertical language models in media. Craig emphasizes maintaining credibility, combating fake news, and how AI can empower organizations of all sizes to tell compelling, trustworthy stories.Check out Craig's work HERE.Connect with Craig on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.