#61 – From the Trenches: Transformation, Strategy & the Blue Ocean Ahead (James Davis – The TSP Advisory)

This episode dives deep into one of the most important conversations in the MSP industry today: the decision every owner must make—transform or exit. Josh Peterson is joined by James Davis, a strategy advisor and fractional CSO helping APAC technology companies modernize their business models and unlock new growth.   James breaks down why MSPs remain stuck at the $1–2M ceiling, how mindset and identity prevent owners from scaling, and why advisory services, automation, and rethinking your value streams represent the biggest Blue Ocean opportunity the industry has ever seen. 🎙 What We Cover in This Episode   • Why most MSPs plateau and how to break free • The real difference between tactical and strategic MSPs • Why lifestyle businesses are not a negative—and how to be intentional • How to uncover an owner’s true motivation and purpose • Future revenue streams: automation, advisory, and AI • How to forecast realistically and identify risky revenue • What Blue Ocean offerings look like for MSPs • Why now is the most dangerous time to “wait and see” 👤 Guest Links   Guest LinkedIn: https://www.linkedin.com/in/jamesdavis-strategy Guest Website: (none listed publicly; LinkedIn primary profile) 🚀 Subscribe & Follow BMK Vision   YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1   Learn More About the Vision Platform: https://beringmckinley.com/vision   Apply to Be a Guest: https://beringmckinley.com/bering-mckinley-podcast-blog