61. How to deal with resistance to inclusion

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their approach. That’s a mistake. Resistance to inclusion isn't new. We've been here before as a society, and there's already been much written on the topic. In this episode I explore the resistance, and how to deal with it so you can continue to embrace the future of marketing: inclusive marketing. Get the transcript of the episode here Inclusive Marketing Lessons from Bud Light's Dylan Mulvaney Fumble MLK's 'Letter from Birmingham Jail' Audio/Video version of MLK's 'Letter from Birmingham Jail' The Five Heartbeats - "You Sure You Want to Hang with Old Eddie Kane?" What Inclusive Brand Type Are You? Inclusive Brand Type Quiz ---- Join the Inclusion & Marketing newsletter