#61 How To Talk To Women In Your Marketing

Do you remember that popular book from about 10 years ago with the cringe-worthy title "Men Are From Mars, Women are from Venus?" Well, when it comes to buying behavior and emotional triggers, the way men and women approach their buying decisions may as well be from different planets. This means EVERYTHING from your Irresistible  Messaging (Step 2 of the Client Stampede Formula) to your Extraordinary Branding (Step 3) and Packaging up Your Products and Services (Step 4)  has to be set up specifically to speak and resonate with this demographic - BEFORE your ad campaigns are created.This episode sheds some light on how women - the world's super consumer - make their buying decisions and why it would be a very worthwhile investment to appeal to them more  ...GET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.