61. Martcellia Liunic - How to Start an Art Based Online Shop, Landing Brand Collaborations, Making a Line of Products for H&M, Licensing and Royalties and Working with a Partner

Martcellia Liunic, an illustrator, art director and visual artist that lives and works in Jakarta, Indonesia. Liunic started her illustration career in 2015 and has worked for various clients such as Google, Netflix, Youtube, Samsung, Snapchat, Harper’s Bazaar, and Aqua to name a few. She’s known for her colorful, whimsical animals, creatures, girls characters and doodle-like body of work and for using different mediums like gouache and acrylics on various supports like murals, risography and wearables. Martcellia’s online shop, LIUNIC ON THINGS, is one of the biggest and most complete art based shops I’ve seen so get ready because on this show I picked Martcellia’s brain and got really good insights on how to start one and promote it. She shared how her path was, that went from selling three products on a weekend market to building a shop that ships worldwide and constitutes 50% of her income as an illustrator. If you’re interested in starting an online shop with your art, this episode with Martcellia Liunic will give you plenty of information around which products work, which ones don’t, and how to get people to buy from you. See full show notes at martinaflor.com/podcast