61: Mindset shifts that changed my business for the better - from the Backyard Bouquet Podcast

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention. This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop undervaluing your work just because you’re new. Jenny and host Jennifer of the Flowering Farmhouse talk about choosing joy and profitability, learning to let go of control, and why growing flowers is so much more than just “playing with pretty things.” There’s also a healthy dose of tough love about grit, burnout, and the kind of resilience that only farming can teach you. Huge thanks to Jennifer and the Backyard Bouquet Podcast for having me on as a guest and for creating such a welcoming space for real conversations about flower farming. If you haven’t listened to her show yet, it’s full of honest insights, grower spotlights, and practical tips for running a flower farm. You're going to love it!Check out the Backyard Bouquet Podcast:Listen to the show: Backyard Bouquet PodcastFollow the Backyard Bouquet Podcast on Instagram: @thebackyardbouquetpodcast  Follow Jennifer Gulizia on Instagram: @thefloweringfarmhouseDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmerFind free flower business resources: www.trademarkfarmer.com ​