#61 ppc.zone April 2026: Nikki Kuhlman “Low Effort, High Impact: Quick Microsoft Ads Wins Most Advertisers Miss”

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing. You can find him on LinkedIn: https://www.linkedin.com/in/nikkikuhlman/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry