Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing. You can find him on LinkedIn: https://www.linkedin.com/in/nikkikuhlman/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry