61. Pricing psychology, business confidence & client experience with Jasmine Parasram

Feel like you’re undercharging, but also low-key terrified to raise your prices?In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low.Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting.Together, we explore how undercharging doesn’t just hurt your income, it quietly erodes your confidence, your boundaries, and your customer experience.What we cover:Why undercharging isn’t a pricing problemThe hidden link between pricing and customer experienceThe psychological barriers stopping you from charging moreHow to communicate your pricing without sounding unsure or apologeticA practical starting point for recalculating your pricingConnect with Jasmine Parasram:Website: https://creativebusinesskitchen.com/Instagram: https://www.instagram.com/yourpricingqueen/View the episode transcript here.Where to from here?Grab the 2026 State of the Customer Report FREE right here.Generate 10 tailored-to-you survey questions FREE right here.Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.