61. Transform Your Product Business: Key Insights on Branding, Marketing & Pricing with Rochelle Vassell

I'm joined by Rochelle Vassell, a seasoned product entrepreneur and owner of Dsarskin, a boutique skincare and home scents online store. Teogther we dive into the intricate world of product creation and branding. We explore topics such as, how to get started in the product space, the importance of physical branding, and pricing your products. Rochelle shares her experiences with vendor shopping, highlighting the challenges and strategies to ensure quality. We discuss the evolution of branding, choosing the right products, and identifying business bottlenecks. Rochelle also offers invaluable advice on startup costs, effective marketing, and making the most of trade shows. Learn how to communicate value, set the right prices, and get a sneak peek into future plans of Dsarskin. Whether you're just starting or looking to refine your product business, this episode is packed with insights to help you succeed.    Meet Rochelle https://www.dsarskin.com/ https://www.instagram.com/dsarskin/   Come say hi! ⁠⁠@brittanymillersocials⁠⁠⁠ on IG ⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠ Ready to level up your life and business taking it from good to great? Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany   00:00 Intro 2:55 Rochelle's story 5:10 Physical branding 10:20 Vendor shopping tips 14:30 When to change branding 17:15 Choosing products customers want 19:40 Navigating bottlenecks in production 22:00 Startup costs to budget for 23:00 Marketing a product based business 30:00 Do trade shows work? 31:30 Tips for communicating value 33:00 Determining pricing for your products 35:45 Future plans 37:30 Tips for people starting 39:30 Wrap up