610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders

Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!💡Learn: How reframing challenges as opportunities helps us see beyond transactions to deeper impactWays to engage supporters by clarifying vision, inviting them into the journey, and measuring connectionHow storytelling and purpose-driven work can spark powerful transformationPractical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.Episode Highlights: Activating Supporters for Engagement (01:09)Beth’s Journey to Nonprofit Consulting (03:01)Understanding Engagement and Data (06:57)The Power of Abundant Thinking (11:02)MapMoveMeasure Framework Explained (15:52)Key Metrics for Engagement Strategies (22:54)The Importance of Storytelling in Philanthropy (30:04)Look up and notice the big picture (32:10) Beth’s One Good ThingEpisode Shownotes: www.weareforgood.com/episode/610Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! Make the most of Monthly Giving Awareness Week 💛During Monthly Giving Awareness Week (May 11-16), Givebutter is giving back. For every new monthly donor who gives $5 or more, your nonprofit earns a $10 donation. $25,000 in matching funds are available to organizations just like yours! Get all the details and get started today here!  //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter