610. How to Reframe Your Engagement + Activate Supporters - Beth Saunders

Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters. 🤝In this episode, Beth shares her journey from corporate banking to the nonprofit world and explores how a mindset shift can transform our work. She highlights the power of focusing on potential and abundance, rather than scarcity or limitations. 💛 Beth also dives into the human side of giving—how to move beyond data points and see the person behind the donation to build more meaningful connections. 🎧 Listen now!💡Learn: How reframing challenges as opportunities helps us see beyond transactions to deeper impactWays to engage supporters by clarifying vision, inviting them into the journey, and measuring connectionHow storytelling and purpose-driven work can spark powerful transformationPractical ways to measure engagement beyond dollars—like tracking how recently, how often, and how meaningfully supporters interact.Episode Highlights: Activating Supporters for Engagement (01:09)Beth’s Journey to Nonprofit Consulting (03:01)Understanding Engagement and Data (06:57)The Power of Abundant Thinking (11:02)MapMoveMeasure Framework Explained (15:52)Key Metrics for Engagement Strategies (22:54)The Importance of Storytelling in Philanthropy (30:04)Look up and notice the big picture (32:10) Beth’s One Good ThingEpisode Shownotes: www.weareforgood.com/episode/610Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter