614: A STRATEGIC content calendar and marketing presence w/ Alma Pantaloukas

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identifying your audience, and using research tools like Answer the Public and Amazon reviews. Alma also emphasizes the importance of having a website and building an email list to maintain a relationship with customers. Additionally, she shares her advice on how to prioritize social media platforms, how to reach potential customers organically, and how to create an effective content marketing process with a simplified 4 to 5 step approach. This episode is a must-listen for any small business owner looking to improve their content strategy and attract customers.ABOUT ALMAWith over 10 years of experience in the digital media industry, Alma Pantaloukas has helped major brands transform their social media and digital footprint, like LaCroix Sparkling Water, CELSIUS Energy Drinks and she now focuses on startups in health and wellness space. What started as a side hustle, but more of a service to small businesses in the last year or so, has turned into a dream business for Alma - serving as many SMBs as possible.Her company, Ritual Thrive, specializes in crafting content strategies and building marketing calendars for brands, together with providing social media & influencer management services. Their expertise lies in taking a holistic approach, ensuring that they create comprehensive and impactful strategies across multiple channels. By leveraging their services, their clients thrive with a robust and well-planned digital presence.LINKS & RESOURCESRitual Thrive's websiteFind Alma on LinkedInBONUS: Download the Social Media Content Planner & Calendar that Alma put together for you!