615: He Opened a Pizza Shop With Zero Experience. Now They Do 200+ Pizzas a Night

SPM PRO: https://www.smartpizzamarketing.com/pro/What does it take to build a pizza shop that does 200+ pizzas on a busy night when you've never worked in a restaurant?In this episode, we visit Pie Trap in Covina, California, where owner John started with zero restaurant experience and built a high-volume pizza business from the ground up. No family pizza shop. No industry background. Just a clear vision, a 20-inch pizza, and years of learning through trial and error.We break down the kitchen layout, dough process, menu strategy, and the systems that keep a small space producing at a high level. We also talk about the challenges of opening a second location, building hype, and why quality has always come before marketing.If you're a pizzeria owner or thinking about opening one, there's a lot to learn from this conversation.